Lululemon’s Stock Plunge Reflects Broader Consumer Weakness
Lululemon Athletica Inc. (LULU), once a darling of the retail sector, has seen its shares plummet 65% from their 2023 peak. The athleisure pioneer now grapples with declining U.S. comparable sales—victim to shrinking discretionary spending, shifting fashion trends toward looser fits, and self-admitted merchandising missteps.
The company's supply chain faces additional pressure from the elimination of tariff exemptions on cross-border e-commerce shipments. Management's revised earnings guidance suggests these headwinds won't abate soon. While no direct cryptocurrency correlation exists, Lululemon's struggles mirror the volatility seen in speculative digital asset markets.